INTRODUCTION: A major "selling point" of the World Wide Web is its ability to offer a "virtual storefront" to anyone, from an individual to a multinational corporation, with a product to market. Commercially available software packages enable even those computer users who are not versed in the intricacies of programming to create customized Web sites quickly, and at a relatively low cost. The swift development of this technology and a cultural shift towards encouraging on-line commerce have led to dramatic growth in the demographics and dollar amounts of the on-line marketplace, which in turn offers a challenging new context for the application of the Uniform Commercial Code's ("U.C.C.'s") established and emerging concepts of the sale of "goods."
Effross, Walter, "The Legal Architecture of Virtual Stores" (1998). Articles in Law Reviews & Other Academic Journals. 1554.