Abstract
Introduction:
Jewelry is adornment--adornment that has “spawned cultural movements, launched political dynasties, and even started wars.”This Article will analyze the application of Section 43(a) of the Lanham Act,which covers trade dress, to jewelry design. Trade dress law is a powerful tool for designers because it regulates the protection of designs rather than words.Despite this strength, trade dress has not been analyzed in the context of the jewelry industry because legal academics have dismissed jewelry as an accessory to fashion law. Luxury jewelry and watches are often used to convey status via “recognizable, distinguished designs that consumers associate with the particular brand” to indicate ““craftsmanship and quality;” the designs themselves, which are subject to trade dress law, are one of the “key ingredients” in creating and selling jewels
Repository Citation
Daphne Singer,
Diamonds Are Forever, As Are Trademarks: Articulating The Twists Of Section 43(A) Trade Dress Protection For Jewelry Designs Through The Facts Of David Yurman v. Mejuri,
32
RICH. J.L. & TECH.
(2026).
Available at:
https://digitalcommons.wcl.american.edu/stusch_lawrev/97